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Kapital, Sheffield’s largest modern European-style beer hall and restaurant appointed PGHL to support a high-impact launch of its new 4,500 sq ft, two-floor venue in Sheffield’s £470m Heart of the City development.
The brief was to build buzz, drive footfall and position Kapital as a standout, continental-inspired destination offering something genuinely new to the city. With competition strong and customer expectations high, our challenge was to deliver widespread awareness and excitement ahead of opening weekend cementing Kapital as one of the city’s most anticipated hospitality launches of the year.
We developed a PR strategy that showcased Kapital’s unique selling points and the scale of its ambition building a narrative around its authentic European beer hall experience. During the opening weekend itself, we supported Kapital with the delivery of a vibrant launch event party, content delivery, real-time social amplification and ongoing media updates to maintain momentum and excitement.
We couldn’t be happier with the support we received from PGHL in launching Kapital. From the start, they were incredibly understanding, patient and genuinely invested in helping us bring our vision to life. Their expertise, creativity and attention to detail were second to none - and thanks to them, our launch was a huge success. We felt in safe hands the entire way. Highly, highly recommended!
Kapital co-founder Ben Stubbs
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Our PR campaign helped deliver one of Sheffield’s most successful hospitality openings in recent years. We secured coverage across regional media, lifestyle titles and hospitality trades with strong pre-launch press coverage, building city-wide anticipation, high organic social engagement from customers and influencers and a packed-out opening weekend with hundreds of visitors through the doors.
· 93 Pieces of media coverage
· 405k total coverage views
· 140k social views
· 17.4m combined reach
· 6,760 social engagements