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A B2B PR campaign that’s just the tonic for commercial design specialist

A B2B PR campaign that’s just the tonic for commercial design specialist

Brief:

Founded in 2017,Design Tonic has evolved from a two-person start-up into one of Yorkshire’s most dynamic design and build consultancies. Specialising in commercial fit-outs, interior design, furnishing, space refreshes, landlord works, and dilapidations, the company services a wide range of clients in the hospitality, leisure, retail, and commercial office sectors.

Design Tonic approached us to help raise the profile of its services and expertise among keyB2B audiences and position its founders as thought leaders within the commercial interiors and design and build sectors.

Response:

To date the campaign has helped Design Tonic’s founders move from being behind-the-scenes operators to recognised voices in the interior design and build industry. They have since been approached for industry panels, interviews and report increased client recognition due to the visibility.

The client said:

“PGHL really took the time to understand our business, our commercial goals, and how to position us effectively. Their advice and expertise have been invaluable, and the PR activity we’ve undertaken has given us a clear voice in the market. We’re regularly seeing the results in terms of visibility, credibility, and new opportunities.”

Amanda Cook, Director and Co-Founder, Design Tonic

A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist
A B2B PR campaign that’s just the tonic for commercial design specialist

Results:

  • 80 pieces of targeted B2B coverage (and counting!)
  • 10.3m overall audience reach 
  • 190k estimated coverage views.
  • Achieved first-time media profiles of the founders in key regional and sector titles
  • Created lasting relationships with relevant journalists for ongoing PR engagement